Law Firm Search Engine Optimization

MAXIMUM SEO PLAN:

This Search Engine Optimization package is best suited for larger firms or big marketing firms in competitive environments. 

Step 1: Keyword Competitive Analysis (20 Targeted Phrases)

When your potential clients use the internet to research topics they often use relevant common phrases like “auto accident lawyer”, or “tax attorney”, or “divorce lawyer”. These words are referred to as keywords. RF Marketing Group will research the keywords relevant to your business and suggest that you sprinkle them throughout the content of your site. Keywords are very important but it is just as important not to overdo them. Search engines will penalize for overuse of keywords.  

We will research the competition for your top 20 keyword phrases.

Step 2: On Page Optimization: Internal Links & Meta Tag Generation

We will analyze your website's content and layout to identify any potential design or technical issues that will hinder your search engine results (eg. flash, frames, or Javascript).  We will also carefully examine your site navigation and recommend keyword rich internal links if your site needs them.  Proper internal linking will enable the search engines to index every page of your site.  If the content of your site site is not optimized this way then you are missing opportunities to gain new clients from the internet.

Another crucial aspect to good search engine optimization is Meta tag generation. Meta tags are the HTML codes that describe the contents of your web page. Search engines use Meta tags to catalog and categorize your website. The most important of these Meta tags is the title tag. Without well researched Meta tags your website may not be categorized as you intended resulting in poor search engine rankings. RF Marketing Group will generate and include keyword rich Meta tags on your web pages (up to 20 pages) with relevant keywords.

Step 3: Off Page Optimization: Link Popularity Building

Link popularity is one of the most important factors for ranking high in search engine results. The more quality inbound links you have pointing to your site the higher you will tend to rank. Quality inbound links come from sites that are relevant to your site content. Quality links generate traffic more likely to be converted into sales. RF Marketing Group is committed to getting your site more relevant, theme-based, one-way, inbound links.  Our SEO Package includes the manual submission of your website to 1500 internet directories.  These directories are human edited which means that an actual person reviews your submission and decides whether or not to place your site on their directory.  If they do, then you have a valuable inbound link that is considered as a 'vote of confidence" by the major search engines.

Warning:   When trying to get inbound links, don't fall for reciprocal link schemes or "linking co-ops".  Google is wise to them and considers them to be Spam.  The links that have real value are one-way inbound links from human edited sources.  That is why our service is so valuable to your firm.

Step 4: Search Engine Ranking Reports

Once you are an RF Marketing Group SEO customer, we will provide you with your a search engine ranking report for each of your targeted keywords upon your request.  We will provide these tracking reports for up to one year.  Just email us and request the report and we will send it to you.

Is this plan right for you?  Comparison Chart: Compare our four plans and pick the one the fits your needs.  Read More...

Free Website Evaluation:

Our SEO experts realize that not every website is suitable for optimization.  We will not optimize a site that we believe will not perform.  Submit your site to us for a free evaluation.  If we can optimize your site, we will let you know.  If we believe that your site will not perform, then we will send you tips to improve your site before we optimize it.  Please use the form below and let us evaluate your site's potential today.

 

 

Whether you need help with optimization on an existing site or you need a custom built website geared toward your specific client base, RF Marketing Group can help you get results. It’s time to get your website seen and start generating new clients! 

Become more competitive on the internet!  Contact us today!

Sample Law Firm SEO Client: Read an interesting article on New Jersey Religious Accommodation from our search engine optimization client Ogletree Deakins.